After-school programs in the U.S. are struggling with enrollment; how can Chinese tutors retain students and parents?
In the after-school and tutoring space, enrollment is hard, but retention is even harder. Many parents ask very detailed questions at the beginning—price, schedule, curriculum, teacher background—but after a few actual sessions, the kids complain it's tiring, and the parents start comparing prices with other providers. A more stable approach I've seen isn't about constantly lowering prices, but…