How I organized trial class follow-ups without pressuring the student

In my day-to-day, I manage a small academy with training leads, trial lessons, and follow-up calls. The problem that made me stop was this: interested parties would take a trial class, and then no one knew who was supposed to contact them. The symptom that made me investigate it seriously was that there were notes on WhatsApp, an incomplete CRM, and repeated messages to the same parent. I…