How to accurately forecast B2B sales pipeline?

Inaccurate pipeline forecasting is often not due to a bad CRM, but because stage definitions are based on the salesperson's feelings. I used to categorize "good conversations" as high probability, only to find at the end of the month that these were all opportunities without budget, decision-makers, or next steps. Later, I changed the process to advance stages only based on buyer actions. A…

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