How to fix the process when CRM leads aren't followed up on after handover?

Let me share a down-to-earth experience. In a B2B sales team, we had a situation where the marketing department claimed there were plenty of webinar leads, but sales complained about poor quality. Upon investigation, we found that many hot leads hadn't received a call for three days. The situation wasn't exactly out of control at the time, but letting it drag on would definitely have damaged cust…