B2B CRM follow-up that actually works for closing

I saw it while working with an operations team taking over a B2B account that another salesperson had worked on. The specific problem was that the CRM said 'interested,' but there was no pain point, budget, decision-maker, or clear next step. At first, it seemed like just another case, but in production or in front of the client, those details become expensive very quickly. It helped me to write…