How to troubleshoot high e-commerce return rates; customer service logs identify issues earlier than backend data.

When return rates are high, backend data is usually a step behind. Customer service chat logs can identify problems much earlier: inaccurate sizing, color discrepancies, damaged packaging, or confusing manuals—customers will repeatedly bring up the same types of issues. I organize refund reasons by week, rather than just looking at the fixed options provided by the platform. Many "bought by…