Small operations fixes beat a lot of expensive ad tests

There was a stretch where every slow week turned into another ad test. New angle, new audience, new discount. Some of it helped, but the bigger leak was in operations. We were overselling a few SKUs, reordering late, and wasting time checking the same order exceptions by hand. The fixes were not exciting. Cleaner SKU names, reorder points that matched real lead time, one daily cutoff for…