What to do if Amazon seller ACOS is too high? Check these places first.

Looking at the backend recently, many stores aren't lacking traffic; it's that advertising is eating up the profits. When ACOS is high, don't rush to lower the budget as your first reaction. First, check the search term report to see if irrelevant keywords are burning money. I usually pull out the keywords that are spending money without conversions, then check if the main image and price are…