带买家看房,最怕的不是房子差,是预期没对齐

我做带看的时候吃过一个亏:客户说"预算差不多",我就按价格去排房,结果一天下来看了六套,最后发现他们真正介意的不是价格,是通勤、学区、停车和 HOA。 那天跑下来人很累,客户也不开心。房子不是完全不合适,但每一套都差一点。后来我不急着先排房,先把几个问题问死:每天上班能接受多久、车位是不是硬要求、房子旧一点能不能接受、月供上限是不是已经算过税和保险。很多客户自己也没想清楚,你不问清楚,后面就是大家一起浪费时间。 还有一点,照片好看的房子不一定适合当天排第一套。我现在更愿意先带客户看一套"缺点明显但真实"的,让他们知道这个价位到底能买到什么。预期落地以后,再看后面的房子,沟通会顺很多。 房产经纪不是只会开门。开门之前那半小时,把客户真正要什么弄清楚,比多跑三套房更值。

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