TikTok Shop livestreams have viewers but no orders? It usually comes down to these details.

When a livestream has viewers but no orders, it's often not because the host isn't trying hard enough, but because the product mix and the pacing of the presentation aren't connecting. I first look at the first three minutes: Have the price, pain points, and usage scenarios been clearly explained? Is the discount too convoluted? Do the specifications in the link make people spend too long…