Pinned comment SKU mismatch in live commerce: my pre-show check
During one live sale, the host pinned a comment for a bundle that looked similar to the product card but had a different SKU. Orders still came in, but support had to explain why some viewers thought they bought the demo item. The mistake was not dramatic. It was a workflow gap. Now I run a pre-show SKU check with the host, moderator, and warehouse lead. We compare the run-of-show sheet, product…