How to set up UTM tracking for TikTok Shop live campaigns

TikTok Shop live campaigns can look successful in the app and still be hard to read afterward. The stream had viewers, the host pushed the product, sales came in, but the team cannot tell which clip, creator, coupon, or live slot actually moved orders. I have seen brands call everything live traffic and then repeat the wrong part of the campaign. I set up UTM tracking before the live calendar is …