How to prevent warehouse and customer service chaos when changing freebies on the fly during a livestream

The most common chaos in livestream e-commerce is when hosts add freebies on the fly based on the atmosphere. During a TikTok Shop livestream, the host promised small samples for the first 200 orders, but the operations team only mentioned it verbally in the stream. There were no rules set in the OMS, so the warehouse shipped them as regular orders. The next day, customer service received a pile…