Why TikTok Shop videos get views but no product clicks

A TikTok Shop video can get views and still send almost nobody to the product. I have seen that happen when the hook is good for attention but not connected to the buying reason. The first few seconds may be funny or dramatic, but if the viewer still does not know what problem the product solves, the click does not come. I try to put the use case earlier now, even if the video feels less polished…