今天品牌色无障碍对比不够,我怎么和客户谈改色

今天给客户交一版 landing page,主按钮用他们品牌橙色配白字,视觉上好看,但 WCAG contrast 不够。客户一开始不想改,说品牌手册就是这样。我没有直接说"不合规",而是拿真实手机截图和对比度数值给他看,再做了两个方案:按钮加深一档,或保留品牌色但文字改深色并加强 hover 状态。最后客户接受加深按钮。经验是设计与 UX 不是和品牌对着干,而是把可访问性转成用户能看懂的风险。建议同行遇到颜色争议,用数据、场景和替代方案沟通,比单纯坚持原则更容易推进。后来我把对比度截图和色值一起放进交付说明,开发按 token 落地时也不会再改回旧颜色。设计决策最好留下可追溯理由。我也提醒客户,按钮颜色可以保留品牌感觉,但 CTA 必须让低视力用户看得清,这是转化和合规一起考虑的问题。

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