Shopify shipping rates at checkout causing cart abandonment
Shipping sticker shock at checkout is one of the quietest ways to lose a buyer. The store can have good photos, strong reviews, and decent traffic, then the customer reaches the last step and sees a shipping price that feels out of line with the product. I have watched carts die there even when the product itself was not overpriced. I try to test the checkout like a normal customer, not like the …