How to Build a Review Folder Naming System for Multi-Channel Creative

A campaign had assets for email, paid social, retail display, and web banners. The creative was good, but the folder was a mess. Reviewers downloaded old files, designers exported over each other, and the media buyer almost uploaded a draft with placeholder copy. The team did not need another meeting; it needed naming rules that matched the workflow. I set up folders by channel, then by review…