What data should e-commerce operators look at every day? Don't just stare at sales figures.
After working in operations for a long time, you realize that sales figures are the result, not the cause. If you only look at how much you sold today, it's easy to miss where the real problems are. Every day, I first look at conversion rates, ad spend, refunds, inventory days, and stockout risks. If a new product has good clicks but poor conversion, I first check the price, reviews, and main…