How can small e-commerce teams avoid getting overwhelmed with data reconciliation?

For small e-commerce teams, reconciliation can get messy very quickly. You have one set of data from the platform, another from the ad backend, and different metrics for logistics and refunds. Everyone thinks their spreadsheet is correct, but the final profit calculation never matches up. I eventually started by standardizing a few basic fields: Order ID, SKU, Channel, Ad Spend, Logistics Cost…