For small teams, having too many e-commerce tools can actually decrease efficiency.

For small e-commerce teams, having too many tools isn't necessarily a good thing. One spreadsheet for product selection, another for ads, one system for inventory, and another for customer service—in the end, everyone is just moving data around. The most useful approach I've seen isn't buying another platform, but first standardizing key fields: SKU names, costs, ad spend, inventory, and return…