What to do if the conversion rate of a Shopify independent site is low

When I was running a Shopify independent site, the most common reason for a low conversion rate wasn't that the theme looked bad, but that buyers didn't understand why they needed to buy it right now. Later, I changed the hero section to focus on the specific problem the product solves. On the product detail page, I wrote less about buzzwords and included more about dimensions, usage scenarios…