How to check Meta Pixel events to ensure no conversions are missed
One of the most common points of contention in ad delivery is when the ad dashboard shows no conversions, while the website backend shows orders. Installing the Meta Pixel doesn't mean the data is correct, especially for events like Purchase, Lead, and CompleteRegistration; if parameters are missing, it's very difficult to review. Before going live, I now use the Pixel Helper to check if the…