How to follow up on supplier lead times for small e-commerce teams to avoid missing orders

When a small e-commerce team follows up on supplier lead times, you can't just ask "When will it ship?" on WeChat. If the other party replies "Soon," it sounds like there's progress, but in reality, production might not even be scheduled yet. By the time the store starts running out of stock, it's already too late to chase them. I later broke down supplier follow-ups into several milestones…

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