Livestream selling gets messy fast if the back room is not ready

On camera it looks like the host is doing all the work. Behind the screen, the hard part is keeping the product, comments, stock count, and order flow from falling apart at the same time. One missed pinned item or one wrong size callout can turn into twenty confused messages before the live is over. The better sessions were the ones where we prepped less like a show and more like a small…