How do you reduce ecommerce returns before they reach customer service

Customer service usually sees the return problem after the damage is already done. By the time the ticket comes in, the buyer is annoyed and the warehouse may already be paying for the same mistake again. I like reading return notes with the product page open. If customers keep saying the item is smaller, darker, late, or missing a part, that is not just a support issue. It may be the photo, the …