How I diagnosed a landing page with good CTR but few leads

It happened to me during a normal shift, within paid campaigns where marketing looks at CTR and sales looks at forms: the ad was receiving cheap clicks, but almost no one was completing the form. The symptom that made me investigate it seriously was that Meta Ads looked healthy, but GA4 showed abandonment at the first field. I preferred not to improvise, because a quick fix can hide the real…