Landing page with good CTR but few leads: my diagnosis

This happened to me in a real situation while reviewing a campaign with a lot of cheap clicks. The problem was that the ad was bringing in traffic, but almost no one was filling out the form. At first, it didn't seem serious, but in a real work environment, that kind of detail can affect timelines, costs, or client trust. I didn't settle for the first explanation. I analyzed the ad message…