今天直播间改赠品,仓库没同步差点引发售后

今天直播中主播临时把赠品从杯子改成收纳袋,评论区反应很好,但仓库 pick list 还是旧赠品。客服发现后马上提醒,我先暂停后续口播,把已下单时间段切出来,和仓库确认可用库存,再给 OMS 加了临时 order tag。已经按旧赠品打包的订单我们单独记录,避免售后查不到原因。经验是直播电商现场灵活,但履约不能靠喊话同步。建议同行直播改优惠或赠品时,必须有一个人负责把话术、库存、OMS tag 和客服 FAQ 同步到位。这次之后直播控台旁边多了一张同步表,主播改口播前先确认库存、OMS 和客服都能接住,不然前台卖得越快后面越乱。我也要求直播结束后把临时承诺整理成复盘清单,第二天客服和仓库继续处理时,不用翻整场回放找细节。

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